From The Archives
The Big One Report: Fourth Biennial VF&CJ Convention Oct. 15-17, 1999, Warwick, Rhode Island
Dateline: 11/9/99
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On Sunday morning, October 17, the conventioneers were treated to a smorgasboard of educational seminars and workshops, three running concurrently, every hour on the hour.
In his seminar, David Mandle introduced his line of handcrafted rhinestone and bead designs and explained his technique and methods. His jewelry is a combination of many different components and David explained in detail how he composes his designs and then literally fuses the components together. David's company The Show Must Go On has since long supplied glamourous oversize rhinestone jewelry to both New Yorkers and the rest of the United States. His jewelry can be seen on the Web at Valerie B. Gedziun Designer Costume Jewelry.
Wendy Gell's seminar abunded with samples of Wendy's handcrafted wristies, elaborate collars, some convertible to tiaras, and a whimsey and charming samples from new lines of cherub, figural and animal pins, and, naturally, big and glitzy WG earrings.
Wendy told how she started in the jewelry design business, going back to her early years in New York designing for Disney Productions. Wendy currently works out of her home studio with some help from employees, still supervises execution of all her pieces, and is planning a new line soon to be released. Wendy's handcrafted jewelry, except the Disney line, can be seen on Wendy's website, Wendy Gell.
Larry Kasoff's seminar took his audience back to his early days with with his father's company, Florenza. The name Florenza was inspired by Larry's mother's name, Florence. When Florenza closed in 1981, it had been in continous business for 55 years.
Florenza manufactured jewelry and decorative accessories for many wholesale distributor customers, notably Capri, House of Benedict, Stanley-Kazlo, Estee Lauder, Albert Weiss, Kramer of N.Y. Larry noted that a competitor manufacturer, Circle Products - Mode Art, often made similarly styled jewelry for Goldette and ART, marks also marketed by the Capri wholesale house. Everyone in the business knew each other and kept on top of what the next company was doing, that's the way it was, noted Larry.
Being in the jewelry business can sometimes happen accidentally. Larry mused that if his father hadn't had his coat stolen, he might never have become a jewelry manufacturer. Way back in the Depression years, upon hearing of the young man having lost the only coat he owned, the owner of Speir Novelty Co. lent him the money for a new coat, to be paid back as he could, and offered him a job. This first and accidental job led to Larry's father's own career as time wore on.
Marcia Brown, well known lecturer on costume jewelry and starring in the comprehensive popular video series Hidden Treasures, from Venture Entertainment, conducted a seminar on how to recognize the fine points of unsigned or unmarked better costume jewelry, with an eye-popping collection of samples from her own collection for demonstration. Marcia's seminar was well attended and her hands-on lecture most informative.
Photos by Liz Bryman and Judith Levin by express permission.
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